Freelance Social Strategist · Systems & AI · Creator
Brands hire me when their social needs a direction and boost. There is a launch in six weeks or channel engagement is flat, content stuck in approvals: I can build the system, develop content calendars, create content and ship it. Mars, DAZN, NBA Europe, Toptal, Más+ by Messi. And I built 1.7M followers of my own first, so nothing here is theory.
@janericlangenbach ↗
tap the ring, there's a hello inside
Pulled from real letters of recommendation, word for word. The full letters are available on request.
Three jobs that say the most, the rest one tap away. FMCG, beverage, luxury, beauty, sport, insurance, online services. Tap a card for the full project. Double tap to like, you know how this works.
Culture doesn't wait for the approval round. My job is making brands fast enough to join the conversation. Most brands can make content. Fewer decide what they want to be known for. That decision is the actual job, everything after it is craft.
Social breaks when everyone touches it and nobody owns it. I take the channel, the rhythm and the consequences.
A good post helps. A working system changes the channel. If it breaks when I leave, I built it wrong.
AI can make more. Taste decides what should survive. I shoot, edit and post myself, so I know the difference from the inside.
Half the job is making the work. The other half is getting it out, past legal, agencies, talent and leadership, without drama.
Anyone can list skills. Tap one and I'll tell you where it earned its place.
AI runs through my daily work: research, outlier analysis, cutdowns, approval workflows. I built an entire AI video system for a US client that their team now runs without me.
But here's the part most people miss. The more feeds fill up with generated sameness, the more human content wins. My job is knowing which half of the work belongs to the machine.
That's the paper. The practice is one scroll down: I built the next section myself, an AI agent running on my own research. Try it ↓
Every video starts with the same question: why would anyone stop scrolling? So I built an answer: my own AI agent, running on a library of 1,000+ hooks I collected, sorted and tested over years. Type your niche, it writes new lines in that taste. Free, no email, no catch.
Tell me what's on fire. I read everything myself and I reply fast, it's kind of the job.
